Augmented reality (AR) technologies superimpose computer-generated images over a users’ view of the real world to alter or enhance their perception of reality. Companies in this vertical develop hardware and software, create content and/or distribute AR-related products. AR products can include headsets, eye-tracking technology, smart glasses, video games, mobile applications, training programs, advertising, and commercial and retail applications that utilize AR technology. For example, Unity developed a platform that provides tools to create rich, interactive, 2D, 3D, VR and AR experiences to help in the creation of games and apps.
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